Our Ethos


Ethos (/ˈθɒs/ or US:/ˈθs/) is a Greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. The Greeks also used this word to refer to the power of music to influence emotions, behaviours, and even morals.[1]
LED Lighting in the Vegetative Stage

Our Vision

Organically produced cannabis that helps people pursue a healthier lifestyle.

Our Mission

Our mission is to develop and produce the highest quality cannabis strains that people can use to improve their daily lives.

We will achieve our mission through:

  • Strain Identification and analysis
  • Breeding of new strains
  • Utilization of organic farming processes
  • Maximization of all of our resources through
    • Reduction of Material Use
    • Reuse of Materials Where Possible
    • Recycling

Pink House currently recycles its soil to reduce the impact our business has on the environment.

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